It was reported on November 4 that recently, Sina Finance reported that with the approaching of the Qatar World Cup, consumers’ enthusiasm for buying products around the World Cup has risen rapidly. It is reported that at present, the merchants have basically completed the preparation of goods, and there are 10 million “Made in China” World Cup peripheral products waiting for export on the AliExpress platform.
Of course, the surge in demand has also driven the development of related industries. According to Xiao Lei, 70% of the products around the Qatar World Cup are from Yiwu, Zhejiang Province. In addition to football, sporting goods and other industries, there are 20 other industries that benefit from this. It has to be said that Yiwu really deserves to be a world-class production center. Before the Qatar World Cup, the surrounding products have been sold overseas. It is worth mentioning that during the Double 11, AliExpress also arranged a World Cup special session for overseas consumers, which can better help “Made in China” World Cup peripheral products export overseas.
Different from previous World Cups, the surrounding products of this year’s World Cup are more diversified. In addition to the big sales of traditional categories such as toys, clothing and beer, the sales of emerging categories such as projectors, sofas and star cards have also increased significantly, especially projectors. Since three months ago, the sales volume of domestic projectors in the Brazilian market has grown by leaps and bounds, with a year-on-year growth of 250% in the past month. In other markets, the sales volume of domestic projectors is also increasing.
In fact, the high sales volume of projectors has a lot to do with the changes in the way overseas fans watch movies. With the large screen experience at the cinema level, projectors have begun to enter millions of families, and consumers are more willing to choose projectors to watch large-scale sports events. What’s more, 90% of fans now choose to watch movies at home with their families, which further drives the sales of projectors.
As a top international event, the arrival of the World Cup not only brings many exciting games to fans, but also stimulates consumers’ desire to buy, which is undoubtedly a good thing for businesses that produce products around the World Cup. It can be predicted that many businesses will make a lot of money in this time.
Post time: Nov-04-2022